Building an ashram to art and temple to flowers.
I make work that honors the spiritual and artistic legacy of my people. Using design, art, and production as a vessel of universal love.
A globally celebrated artist, designer, and creative director.
Working internationally while based in Portland, Oregon and New York City.
“In our view, few studios create design work with as much spirit and creative conviction as House of Gül. Its founder, Ali Van Gödil, is both a creative director and a facilitator of expression, even running a communal gallery space for artists and designers in Portland and New York City”
- It’s Nice That, London, UK.
Art Catalog
Work Index
A variety of my favorite social graphics for Instagram content.
A various collection of experimental graphics and visual expressions used for events, organizations, talks, art shows across the globe.
PRINCIPAL DESIGNER
Ali Van Godil
It’s Nice That is an industry leading media company for the international art and design community.
It’s Nice That is an industry leading media company for the international art and design community. They approached me to create a custom love letter artwork to my practice. Launched on Social and Digital for Valentines day article about the love and motivation on why artists create.
ARTIST
Ali Van Godil
We designed the new brand identity, web design and web development for Even/Odd, a creative studio and production company based in LA and San Francisco.
We designed the new brand identity, web design and web development for Even/Odd, a creative studio and production company based in LA and San Francisco. They wanted a design and experience that felt timeless, unique and clean while still having a bold and powerful message. We wanted to implement a bit of personality to this clean and minimal aesthetic.
The new brand identity was inspired by this concept of "Bold perspectives and the balance of opposites." Utilizing this creative direction throughout all touch points and brand story. We created a modular system based on opposite elements and complementary forces.
Combining serif with san serif, large text with small text, colors on opposite ends of the spectrum, and futuristic hieroglyphic icons that represent going out with art and coming inside with ideas. We amplified this message with a focus on visual treatment. Utilizing a 3D perspective tilt to showcase how inspiring work can actually change your perspectives and help see the world differently.
EVEN/ODD
Mohammad Gorjestani
Malcolm Pullinger
Justin Lomax
Genevieve Diaz
Hannah Fariss
Ashley Rodholm
Doug Mahoney
DIGITAL
Gabriel Rimmerman
Ada Banaszak
CREATIVE DIRECTION
Ali Van Godil
DESIGN
Ali Van Godil
Lucas Criado
Alina Derya Yakaboylu
Corinne Ang
PRODUCER
Janessa Narciso
FONTS
Pangram Pangram.
BLISS is an international journal exploring the realms of art, culture, and consciousness.
BLISS is an international journal exploring the realms of art, culture, and consciousness. We present ideas for the creative community to find their own bliss and strive towards inner peace. It is an oasis of artistic liberation from the mental noise of consumer culture. A magazine to share space and cultural creative expression. We designed the whole editorial magazine and created artwork for the different sections, while working with various artists and writers on how they find their bliss.
We created a campaign design and series of digital posters for KMHD’s 40th year anniversary.
We created a campaign design and series of digital posters for KMHD’s 40th year anniversary. Launched at PDX airport in 2024, the posters were inspired by the slogan Jazz Without Boundaries, and how jazz transports you to new and exciting realms. The design language was pulled from 70s jazz covers and typography. As well as Mt. Hood which overlooks downtown Portland and the home of the original KMHD station.
CREATIVE DIRECTOR | PRINCIPAL DESIGNER
Ali Van Godil.
ANIMATOR
C. Sparkman.
We worked with Soho House and its team on a custom art installation and design project for an event in Portland.
We worked with Soho House and its team on a custom art installation and design project for an event in Portland. We came up with this idea of Flow State University. Harnessing the idea of the flow state as the central point of all creative, artistic and athletic excellence. If being in flow and being in that special place of freedom was a physical university what would it look and feel like.
So we designed this art piece of a basketball court at Flow State University containing a geometric pattern, flowers, and rainbows and installed it as the main backdrop for the launch event for Sneaker Week 2022 with the Portland creative community.
We printed the artwork and posters on risograph to give it that natural and textured look, and gave it out as posters for the community to take home as gifts. It was an amazing night of celebration, creativity and diversity. The event was sold out and in addition, a lot of the audience got to take photos in the custom photo booth that was created and get beautiful prints of themselves in real time.
SOHO HOUSE
Janessa Narciso
Celeste Conti
Autumn Merritt
Erica J
DeAngelo Raines
ARTISTS
Ali Van Godil
Keanu Narciso
PRINTS
Outlet PDX
DESIGN
Ali Van Godil
SPEAKERS
Bimma Williams
Dennis Dixon
Alicia Pinckney
T Spoon
LOCATION
Half Court Studio
PHOTOGRAPHERS
Ashley Walters
Jay Buezo
Illustrated an article cover story for Zeit Campus magazine in Germany.
Illustrated an article cover story for Zeit Campus magazine in Germany. The article was about traveling abroad and the different tips for German students who are studying in new countries. I anchored the piece in the typography Fernweh, which is longing for travel in German. And then illustrated with different symbology that reminds me of home and travel, as well as custom lettering to go with the different recommendations.
ARTIST
Ali Van Godil
Logo design and brand identity system for the City of Portland elected City Auditor and the different departments.
Logo design and brand identity system for the City of Portland elected City Auditor and the different departments. We utilized a geometric rose with a bauhaus inspired grid and created different colors to reference the different departments.
DESIGN DIRECTOR | PRINCIPAL DESIGNER
Ali Van Godil
DESIGNER
Hunter Young
We were commissioned by MOLD MAGAZINE on a series of key art for their series on health foods.
We were commissioned by MOLD MAGAZINE on a series of key art for their series on health foods. We researched and executed multiple pieces of art based on the idea of spiritual infographics. Utilizing Indian yoga poses, post-modern digital collages, and typographic explorations that are specific to each article's subject. We wanted to convey a youthful and child-like sense of freedom in style but using deep and historical subject matter to convey these truths.
MOLD MAGAZINE
Isabel Ling
Kristi Huynh
ARTIST
Ali Van Godil
We worked with Even/Odd studio on a project for Facebook and Facebook Groups.
We worked with Even/Odd studio on a project for Facebook and Facebook Groups. With the goal of highlighting and inspiring community leaders from around the globe. The theme for the month was "Into the New." Stepping into this new future in 2022.
We were able to create a fun, bold and experimental design language inspired by hand drawn organic shapes and textures. The concept behind our artwork was the idea of "Digital Convergence", that in this new future the lines between physical reality and digital experience will be blended more and more so what will human life be like after that.
Amplifying the fun, bold and playfully optimistic visual language whether it be emotionally authentic or digitally manufactured.
CREATIVE
Santiago Carrasquilla
ARTIST
Ali Van Godil
PRODUCERS
Kent King
Rachel Barth
Janessa Narciso
Simran Mahal
We worked with the Foundations for a Better Oregon, a critical Oregon based non-profit advocating for children's education, on a completely new brand identity design, web design, custom development and brand campaign.
We worked with the Foundations for a Better Oregon, a critical Oregon based non-profit advocating for children's education, on a completely new brand identity design, web design, custom development and brand campaign. FBO’s brand identity is crafted with strong shapes, natural curves, and organic colors which emanate all that gives us hope: the power of shared vision and collaboration, the energy of Oregon’s communities and ecosystems, and the wonder of every child’s imagination.
We started out with deep listening and research. Meeting with key stakeholders, partners and the core team. The main findings that kept arising were, strength in advocacy, deep empathy for Oregon communities, and building space for children to flourish, all with a sense of optimism and joy. These themes were the bedrock of our creative direction.
We then translated the ideas into a clear and concise visual design language which we applied throughout all phases of the project and on all creative executions. From the design of the brand identity, digital design and development, and finally to key pieces of collateral, merchandise and stationary.
FBO
Louis Wheatley
Whitney Grubbs
Janet Soto Rodriguez
CREATIVE DIRECTION
Ali Van Godil
DESIGN
Ali Van Godil
Enric Perez
Shanna Shu
DIGITAL
Adnan Kussair
We were brought on by Laundry Service, a social media agency, to help lead all creative, content and design efforts for Adobe’s new foundation initiative called Project 1324.
We were brought on by Laundry Service, a social media agency, to help lead all creative, content and design efforts for Adobe’s new foundation initiative called Project 1324. The mission of the Adobe Foundation is to support, connect, and amplify marginalized and underrepresented creatives who are using their skills for social change. We collaborated with the client, led internal production with 247LS and various artists and creators to bring content and ideas to life.
The brief was centered around, how do we showcase neglected stories and create narratives that are authentic to the artists and the brand? We came up with the idea of #CreativeImpact which highlighted creatives around the country who are impacting the culture by being their true selves.
This was the main concept across all mediums. We brought this idea to life through graphic design, social media campaigns and photo and video productions around the country. 10K of followers gained on social media in 9+months with an emphasis on premium content and paid media spend.
AGENCY
247LS
CREATIVE
Ali Van Godil
PHOTOGRAPHY
Tom Bender
Everette Bower
Seth McGinnis
PRODUCTION
John Petrina
Nelson Navarrete
Patrick Weishampel
We were brought on by Laundry Service, a social media agency, to help lead all creative, content and design efforts for Adobe’s new foundation initiative called Project 1324. The mission of the Adobe Foundation is to support, connect, and amplify marginalized and underrepresented creatives who are using their skills for social change. We collaborated with the client, led internal production with 247LS and various artists and creators to bring content and ideas to life.
The brief was centered around, how do we showcase neglected stories and create narratives that are authentic to the artists and the brand? We came up with the idea of #CreativeImpact which highlighted creatives around the country who are impacting the culture by being their true selves.
This was the main concept across all mediums. We brought this idea to life through graphic design, social media campaigns and photo and video productions around the country. 10K of followers gained on social media in 9+months with an emphasis on premium content and paid media spend.
AGENCY
247LS
CREATIVE
Ali Van Godil
PHOTOGRAPHY
Tom Bender
Everette Bower
Seth McGinnis
PRODUCTION
John Petrina
Nelson Navarrete
Patrick Weishampel
We worked with the Foundations for a Better Oregon, a critical Oregon based non-profit advocating for children's education, on a completely new brand identity design, web design, custom development and brand campaign. FBO’s brand identity is crafted with strong shapes, natural curves, and organic colors which emanate all that gives us hope: the power of shared vision and collaboration, the energy of Oregon’s communities and ecosystems, and the wonder of every child’s imagination.
We started out with deep listening and research. Meeting with key stakeholders, partners and the core team. The main findings that kept arising were, strength in advocacy, deep empathy for Oregon communities, and building space for children to flourish, all with a sense of optimism and joy. These themes were the bedrock of our creative direction.
We then translated the ideas into a clear and concise visual design language which we applied throughout all phases of the project and on all creative executions. From the design of the brand identity, digital design and development, and finally to key pieces of collateral, merchandise and stationary.
FBO
Louis Wheatley
Whitney Grubbs
Janet Soto Rodriguez
CREATIVE DIRECTION
Ali Van Godil
DESIGN
Ali Van Godil
Enric Perez
Shanna Shu
DIGITAL
Adnan Kussair
We worked with Even/Odd studio on a project for Facebook and Facebook Groups. With the goal of highlighting and inspiring community leaders from around the globe. The theme for the month was "Into the New." Stepping into this new future in 2022.
We were able to create a fun, bold and experimental design language inspired by hand drawn organic shapes and textures. The concept behind our artwork was the idea of "Digital Convergence", that in this new future the lines between physical reality and digital experience will be blended more and more so what will human life be like after that.
Amplifying the fun, bold and playfully optimistic visual language whether it be emotionally authentic or digitally manufactured.
CREATIVE
Santiago Carrasquilla
ARTIST
Ali Van Godil
PRODUCERS
Kent King
Rachel Barth
Janessa Narciso
Simran Mahal
We were commissioned by MOLD MAGAZINE on a series of key art for their series on health foods. We researched and executed multiple pieces of art based on the idea of spiritual infographics. Utilizing Indian yoga poses, post-modern digital collages, and typographic explorations that are specific to each article's subject. We wanted to convey a youthful and child-like sense of freedom in style but using deep and historical subject matter to convey these truths.
MOLD MAGAZINE
Isabel Ling
Kristi Huynh
ARTIST
Ali Van Godil
Logo design and brand identity system for the City of Portland elected City Auditor and the different departments. We utilized a geometric rose with a bauhaus inspired grid and created different colors to reference the different departments.
DESIGN DIRECTOR | PRINCIPAL DESIGNER
Ali Van Godil
DESIGNER
Hunter Young
Illustrated an article cover story for Zeit Campus magazine in Germany. The article was about traveling abroad and the different tips for German students who are studying in new countries. I anchored the piece in the typography Fernweh, which is longing for travel in German. And then illustrated with different symbology that reminds me of home and travel, as well as custom lettering to go with the different recommendations.
ARTIST
Ali Van Godil
.webp)
We worked with Soho House and its team on a custom art installation and design project for an event in Portland. We came up with this idea of Flow State University. Harnessing the idea of the flow state as the central point of all creative, artistic and athletic excellence. If being in flow and being in that special place of freedom was a physical university what would it look and feel like.
So we designed this art piece of a basketball court at Flow State University containing a geometric pattern, flowers, and rainbows and installed it as the main backdrop for the launch event for Sneaker Week 2022 with the Portland creative community.
We printed the artwork and posters on risograph to give it that natural and textured look, and gave it out as posters for the community to take home as gifts. It was an amazing night of celebration, creativity and diversity. The event was sold out and in addition, a lot of the audience got to take photos in the custom photo booth that was created and get beautiful prints of themselves in real time.
SOHO HOUSE
Janessa Narciso
Celeste Conti
Autumn Merritt
Erica J
DeAngelo Raines
ARTISTS
Ali Van Godil
Keanu Narciso
PRINTS
Outlet PDX
DESIGN
Ali Van Godil
SPEAKERS
Bimma Williams
Dennis Dixon
Alicia Pinckney
T Spoon
LOCATION
Half Court Studio
PHOTOGRAPHERS
Ashley Walters
Jay Buezo
We created a campaign design and series of digital posters for KMHD’s 40th year anniversary. Launched at PDX airport in 2024, the posters were inspired by the slogan Jazz Without Boundaries, and how jazz transports you to new and exciting realms. The design language was pulled from 70s jazz covers and typography. As well as Mt. Hood which overlooks downtown Portland and the home of the original KMHD station.
CREATIVE DIRECTOR | PRINCIPAL DESIGNER
Ali Van Godil.
ANIMATOR
C. Sparkman.
BLISS is an international journal exploring the realms of art, culture, and consciousness. We present ideas for the creative community to find their own bliss and strive towards inner peace. It is an oasis of artistic liberation from the mental noise of consumer culture. A magazine to share space and cultural creative expression. We designed the whole editorial magazine and created artwork for the different sections, while working with various artists and writers on how they find their bliss.
We designed the new brand identity, web design and web development for Even/Odd, a creative studio and production company based in LA and San Francisco. They wanted a design and experience that felt timeless, unique and clean while still having a bold and powerful message. We wanted to implement a bit of personality to this clean and minimal aesthetic.
The new brand identity was inspired by this concept of "Bold perspectives and the balance of opposites." Utilizing this creative direction throughout all touch points and brand story. We created a modular system based on opposite elements and complementary forces.
Combining serif with san serif, large text with small text, colors on opposite ends of the spectrum, and futuristic hieroglyphic icons that represent going out with art and coming inside with ideas. We amplified this message with a focus on visual treatment. Utilizing a 3D perspective tilt to showcase how inspiring work can actually change your perspectives and help see the world differently.
EVEN/ODD
Mohammad Gorjestani
Malcolm Pullinger
Justin Lomax
Genevieve Diaz
Hannah Fariss
Ashley Rodholm
Doug Mahoney
DIGITAL
Gabriel Rimmerman
Ada Banaszak
CREATIVE DIRECTION
Ali Van Godil
DESIGN
Ali Van Godil
Lucas Criado
Alina Derya Yakaboylu
Corinne Ang
PRODUCER
Janessa Narciso
FONTS
Pangram Pangram.
It’s Nice That is an industry leading media company for the international art and design community. They approached me to create a custom love letter artwork to my practice. Launched on Social and Digital for Valentines day article about the love and motivation on why artists create.
ARTIST
Ali Van Godil
.webp)
A various collection of experimental graphics and visual expressions used for events, organizations, talks, art shows across the globe.
PRINCIPAL DESIGNER
Ali Van Godil
