ROVENTE PIZZERIA

2018-2019
We were approached by a Portland-based pizza chain, Rovente Pizzeria, to rebrand and relaunch their creative story & identity as apart of their 20 year anniversary. 

I lead all creative, design and storytelling for the brand and came up with the idea of “One Slice For All.” That pizza is the great unifier. Regardless of your race, economic status, or beliefs we can all get together around a slice of pie. Rovente wanted to be that safe space to provide those meals. 

I sold the concept with great success and then translated the idea to the brand design communications, print signage, work apparel, social media content and digital content. 






BRANDING & STRATEGY



Worked with client to identify vision, values and creative goals. I came up with monthly ideas and content ideas for social stories that reflected the “One Slice For All” concept. 

CREATIVE 




I explored creative ideas, pitch new directions and push creative boundaries for the brand. Coming up with unique ideas to tell the brand story then art directing and managing the creative production with partners. 


























PRODUCTION

Ali Godil

Nick Carnera
CREATIVE

Ali Godil

DESIGN

Ali Godil

Courtney K. 


Mark