TANNER GOODS
2018-2019Tanner Goods, a leading brand of leather goods and upscale retailer, and my agency, House of Gul, partnered for a product launch event and creative campaign to help tell the visual story of the new products they were carrying.
I was able to art direct and lead a campaign photoshoot and lookbook for the new seasonal products which were sold online and in- store, with the creative assets promoted on social and digital platforms.
We came up with the idea of Harmony Nouveau to the tell the story of minimal swiss design and vibrant colorful nature patterns.
BRANDING & STRATEGY
Worked with client and internal team to brainstorm the deliverable and create a project plan for a launch event and to create,
produce and then share the final creative assets.
Worked with client and internal team to brainstorm the deliverable and create a project plan for a launch event and to create,
produce and then share the final creative assets.
CREATIVE
I came up with visual ideas and worked with my team to bring to life in the studio and on location around Portland.
I came up with visual ideas and worked with my team to bring to life in the studio and on location around Portland.
PRODUCTION
I managed and contracted multiple photographers for a multi-day shoot around town and in the studio. Guiding on lighting, angles, and camera lens’ to get the look and feel we were going for. Upon editing shared with Client and promoted on our social channels.
I managed and contracted multiple photographers for a multi-day shoot around town and in the studio. Guiding on lighting, angles, and camera lens’ to get the look and feel we were going for. Upon editing shared with Client and promoted on our social channels.
What is work but love made visible.
-Khalil
Gibran
-Khalil
Gibran
CREATIVE
Ali Godil
Ali Godil
EVENT
Rob Darmour
Rob Darmour
TALENT
Mytia Elliot
Seyi Reiley
Mytia Elliot
Seyi Reiley
PHOTOGRAPHY
Nick Carnera
Jon Trend
Nick Carnera
Jon Trend