USAID

2015-2016
I championed the re-brand, website, and campaign launch of the new USAID & ITVS project to use the power of documentary film to empower women globally. 

The program is called “Women & Girls Lead Global

I lead creative concepting, art direction and collaborated with the client team and copywriter to bring the ideas to life for branding and through digital and social platforms. 

We came up with the idea of Her Story Is Unstoppable and translated this to bold visuals and graphics for the new brand guidelines, website and campaign assets. 


BRANDING & STRATEGY



Worked with client and the team to identify the mission and vision of the brand, what values we represent, and translate that to the design of the logo, colors, fonts, and brand guidelines.  

CREATIVE 




Ideated on the campaign tagline as well as came up with creative and assets to help tell the story and the impact happening on the ground for the website and beyond. Designed graphic and digital assets and gave feedback for the video and overall brand. 
DIGITAL




Worked with the client and digital team to design the user experience and user interface as well as create assets while leading the team. Provided feedback and testing to produce the website on budget and within schedule.













Her Story is Unstoppable.




CREATIVE + DESIGN

Ali Godil

DIGITAL

Hamilton O.

COPYWRITING

Eric Beard

PHOTOGRAPHY

ITVS 



Mark